RealWear CEO Andy Lowery Interviewed – Craving the Future Podcast (Full Transcript)


Future of Wearables
RealWear’s Lowery Talks Future of Wearables (Craving the Future Podcast)

Transcript: Craving the Future Podcast

RealWear released the full transcript from the popular interview of world-renowned RealWear CEO and visionary Andy Lowery on the  “Craving the Future” Podcast with Michael Perman.  Lowery shares the future of knowledge transfer through hands-free, voice activated wearable devices, which have value for a spectrum of applications including industrial, defense, entertainment and sports.

Announcer: You’re listening to “Craving the Future” with Michael Perman.  As a futurist and someone who galvanizes teams to think and act differently, Michael has been leading innovators, designers and creators for over 25 years. Each interview will offer a unique conversation with the most brilliant, creative and outside the box perspectives that exist today.

ANDY LOWERY: “Assisted intelligence is the quintessential combining of both what’s best about the human brain and what’s best about the machine brain; and by combining those things you have the most powerful combination.”

Michael’s guests are filled with humor and have a fresh take on exploring the future ahead.

ANDY LOWERY: “What this generation craves – they crave the proper tools that they’ve learned to grow and learn with in the workplace.”

Announcer: Welcome to Craving the Future with Michael Perman.

MICHAEL PERMAN: Hello everybody and welcome to another edition of “Craving the Future”, live from Vancouver, Washington. ‘Wearables’ is a broad term that encompasses a spectrum of digital devices that can enhance your performance at work or at play. When these devices intersect with technologies such as augmented and virtual reality, a new world of possibilities become open to our imagination. You’ll see many of these options at the Consumer Electronics Show or the Augmented Reality World Expo.

MICHAEL PERMAN: However, nothing I’ve seen matches the amazing possibilities and potential for important knowledge transfer that are available through RealWear with their new head-mounted, voice-activated tablet technology.

MICHAEL PERMAN: Andy Lowery is the co-founder and CEO of RealWear. He has served at the forefront of engineering in some of the world’s most demanding industrial, defense and manufacturing environments. Andy was also a co-founder of the professional-grade augmented reality firm, DAQRI.

MICHAEL PERMAN: He is also a retired Lieutenant Commander, having served 26 years in the U.S. Navy. In this episode of “Craving the Future”, we’ll learn about new dimensions of reality that transcend time and place in practical ways, the future of knowledge transfer through hands-free wearable devices, and advice from former professional basketball player Jerome Williams, a.k.a. the Junkyard Dog.

MICHAEL PERMAN: Williams uses this technology to help young players around the world learn from a professional.

MICHAEL PERMAN: We’re here in Vancouver, Washington with Andy Lowery, chief executive officer and co-founder of RealWear. Welcome Andy.

ANDY LOWERY: Thank you.

MICHAEL PERMAN: Can you give some sense of where we are physically at the moment?

ANDY LOWERY: Sure. We’re positioned as the first tenant of a renovation project that the city of Vancouver is doing in an old Army base here right outside of downtown Vancouver. We sit in an artillery barracks, an ex-artillery barracks. We rent about 12000 square feet, two floors. It has been beautifully renovated, preserving the historic aspects of the building; but at the same time bringing it into the 2017 type of infrastructure with HVAC and security and all those sort of things.

We’ve got this mix almost like a steampunk mix of high tech with very, very old-fashioned type of a feel and vibe to our building. It’s a beautiful wonderful place to sit and it’s very near and dear to my heart as a 20-year retired military officer. I retired as a lieutenant commander out of the Navy reserves about two years ago and so when I found this beautiful fort, it felt like home.

I spent a lot of time in my life and my career working on bases and working with the military and so this felt very, very nostalgic to me, if you will.

MICHAEL PERMAN: I can see that; and this reminds me of a couple of things. It reminds me of the Presidio in San Francisco where they did a great job of renovating that whole experience and mingling all sorts of other creative endeavors. The Disney museum is there for example.

ANDY LOWERY: Absolutely.

MICHAEL PERMAN: And then I had the opportunity to do some innovation strategy work at the Naval Postgraduate Institute in Monterey.

ANDY LOWERY: Beautiful place.

MICHAEL PERMAN: Beautiful place and wonderful people. I was really impressed. We did some innovation work with their admirals.

ANDY LOWERY: Right.

MICHAEL PERMAN: And I was very impressed with how smart they were and how friendly they were.

ANDY LOWERY: Great. My old colleagues so I hope so.

MICHAEL PERMAN: I wish I was in the Navy. I wish I had that experience but it’s great to be here and just for the listeners, this is an older building, so there’s some ambient noise.

I’m also delighted to be here with you Andy because when I first learned about your company, we were going to do this podcast and I framed it as wearables because you have a really fantastic state of the art ‘wearable’. But now that I learned about the business more, you’re more than just the wearables business. Can you give some sense of the core of the business that you’re in?

ANDY LOWERY: Yes absolutely. So you know we view ourselves as a company that specializes in sort of knowledge transfer or education and that education can be on-the-job training, that education can be remotely coaching a child from 5000 miles away. And so, all of these things can be released when you start to take a computer and you move it beyond holding it in your hands and affix it to a hard helmet or a baseball cap as in the case of sports or whatnot. So what we do is we look for technologies that help aid in more and more rapid knowledge transfer and so on.

MICHAEL PERMAN: You know it’s almost like a different view of virtual reality because you’re transferring knowledge virtually from all over the world to all over the world, but it’s real instead of imaginary like a virtual reality usually is.

ANDY LOWERY: Absolutely. And I tell folks a lot who have seen the movie “The Matrix”, that we aspire to when Elon Musk is traveling to Mars, the astronauts will be equipped with RealWear knowledge transfer technology. But we aspire to be one of those technology companies that would specialize in more and more rapid ways of transferring knowledge. You think about in the ultimate sense and you look at The Matrix the movie and there’s this scene where Trinity the heroine and Neo the hero of the movie are on top of a building and there’s a helicopter sitting off to their left and Neo asks Trinity, “Trinity can you fly one of those?” And she says, “Hmm, not right now but give me a second.” And she patches into the guy that’s back running the Internet and says, “Can you upload the program? Teach me how to fly this particular Blackhawk helicopter”, or whatever type it was, I can’t remember. So, a second later she’s in the helicopter blasting off flying this helicopter through the sky. That idea is obviously probably decades away, but what we’re doing is sort of the first step down that fantasy if you will, or that science fiction of the future.

If you think about it, if I could wear a computer that has a camera that sees exactly what I see and can talk to me from people miles away or thousands of miles away, I can coach people through activities. It could be sports. It could be landing a modern airplane that has the automation that you don’t need the muscle memory to land, but you do need a sequence of switches that you need to do and from a control tower you can have someone that’s never flown an airplane before and sequence them through a series of steps using these telepresence type of applications.

Our number one use case is just that. It’s – I have a junior person that’s new to the workforce, who doesn’t know how to fix this piece of equipment. And I have an older, maybe even retired, gentleman that maybe 100 or 1000 miles away sitting in his living room looking on his laptop and coaching them through a sequence of steps in order to repair a piece of equipment that they may not have encountered before.

MICHAEL PERMAN: We’ve come a long way since Google Glass, haven’t we? Since the days where that first prototype was almost too cool for school, and it didn’t quite have the functionality that you’re describing.

ANDY LOWERY: Yes. We looked at it; we looked at Glass a lot, and we saw some of the weaknesses that came out in that particular form factor. It was very lightweight. Even the modern Glass enterprise weighs around 50 grams, which is fantastic. It’s very comfortable; you can wear it all day, but it’s suspended by the bridge of your nose and your two ears — if it’s much more than 50 grams you won’t be able to wear it comfortably for any extended period of time.

By our taking the wearable computer and not affixing it to the nose and ears but actually clipping it into either a hard helmet or a baseball cap, what we’ve allowed ourselves to do is expand the weight, and by expanding the weight we can put a very powerful computer inside our form factor and have a very long battery life within our form factor and a ton of memory – a quarter terabyte of memory. We’re able to make a really powerful computer and put it on the helmet or the baseball cap and marry it with something that has a GoPro-quality-like camera that allows you to film in real time what you’re seeing and what you’re looking at.

Those two kinds of things and then you add a very robust voice layer for control and operating system-wise because you don’t have any keyboard or screen to input things into – kind of the collection of those different elements I think have created a remarkable product, an absolutely remarkable product.

MICHAEL PERMAN: It seems like voice is a strong differentiating factor in your product – the ability to speak through commands and keep your hands free. Is that accurate?

ANDY LOWERY: That’s absolutely accurate. We look at it from two different dimensions. There’s a lot of talk in futurist types of discussions, blogs and podcasts about augmented reality. And I come from the space of augmented reality. My first company I founded was DAQRI, an industrial-orientated augmented reality company. And core to what they did was augmented reality. Augmented reality represents the future of screens, of how information is conveyed to me.

But what that misses when you just take it by itself, is how do you control these wearable computers? What’s your keyboard and your mouse? What are the primary modalities in which we’re going to control these wearable computers of the future? We believe at RealWear the answer is voice – it isn’t because voice isn’t the right primary modality – it’s because voice isn’t ready yet.

And if you look at some of the technology we’re bringing to bear you start to see a glimpse of, Oh – this is what a hyper-accurate voice system actually looks like. And when you start to get involved with what we’re doing, you take a demo of one of our particular systems, the HMT-1, the head- mounted tablet we call it affectionately, referring to the old Android tablets. You can take that and get about 95 percent accuracy on every voice command that you issue it, in ten different languages.

It doesn’t matter if you have an accent or whatever; it picks right up on it. And when you start to see that, it’s liberating. If you’re at 80 percent accuracy, you’re frustrated. With Siri or with a lot of noise in the background, or some of the car voice systems that are coming out, they’re very, very inaccurate.

So, you try once, you try twice, you just say you know this isn’t worth it. If you get to 90 or 95 percent accuracy, those little mistakes here and there are hardly noticeable. It’s like 1 out of 20 times that it doesn’t respond exactly right. And so that is something that I think has been a glass ceiling for wearable computing, and now we’re at a point where voice is just everywhere. You look at Amazon, you look at Google, and voice is going everywhere but that voice is in-home use, cloud-based natural language.

What we do started from an industrial focus, so it had to be local to the device and it had to be hyper-noise robust. We had to be able to get into 100 decibel environments and still be able to communicate with the computer. And so, we do that and that’s some of our kind of slick and magical IP if you will.

MICHAEL PERMAN: So if you are on an oil rig in the North Sea with the wind blowing and the waves crashing you have to be able to transcend that. Is this interactive? If you’re wearing one of your headsets and you’re fixing an oil rig in the North Sea, can somebody at the home base see what you are seeing?

ANDY LOWERY: Absolutely. That’s exactly how it was purpose-built for that exact application. So, you can imagine (if the listeners can go into an imagined space here for a second}, take a computer and clip it into the bottom rim of the hard helmet, snap it right in there and then place your hard helmet on your head. Extending from the right side would be a boom arm and at the end of the boom arm we have the microphones – just like you would see on a coach on the NFL field. It looks like that, but in that boom arm is also the display, and when you place the display below your eye you see the equivalent of what would be a seven inch tablet held at about 20 inches from your face. So, getting it that close to the eye you’d get a lot of real estate. You can actually get a pretty robust visual environment through this heads-up display.

What you also have then is all the other features of a tablet. You have Wi-Fi connectivity, Bluetooth connectivity and you can tether it to an LTE or 4G hotspot. By doing that you connect back to the cloud or to some other place over the I.T. system. If you get to that point – think about it: I’ve got the camera facing out looking at where I’m looking. I’ve got a voice command system, a robust speaker or a headphone jack where you can plug in headphones that are noise-abating. You get all of that situated and set up and now on the other side, as that young man or young woman is working on that pump or drill that’s broken on that oil platform at sea, on the other side you may have someone in an office or in their living room on their laptop and now they’re looking exactly through the eyes and ears of the person on that sea platform.

Let’s say that retiree, for example, had 30 years of experience fixing a pump like that out on that platform. You can instantaneously dial that person in. No boat ride, no plane ride, no travel. Instantaneously dial that person in and walk that young man or woman through that procedure that they may not otherwise have known how to do.

This saves oil companies millions of dollars from a revenue perspective because every day the oil platform is not pumping, they’re losing a million dollars of revenue a day and on average when those things go down, they go down for 12 days. Imagine if we could fix it in three or fix it in six. That’s tens of millions of dollars that could be saved. You multiply that across all oil platforms and the return on investment is absolutely staggering.

MICHAEL PERMAN: I mean it’s super cool and it brings up all sorts of other situations where urgency is important. And one of the things that I’ve learned here today so far is you’re also involved in medical situations, in sports, and in agriculture. Can you illuminate some of the examples of the urgency that’s required and that you can deliver there?

ANDY LOWERY: One of my favorite applications has been telemedicine and telepresence and training videos, just training videos that hospitals, doctors and surgeons have been using the HMT1 for. In the main hospital in the capital city of Finland, Helsinki, we have a hospital that has deployed HMT-1s across their entire staff – nurses, doctors, everything because what they’re responsible for, and a lot of people don’t know this: Finland is one of the most advanced medical countries in the world. As such,. they train a lot of the less advanced countries like northern African countries for example. So they have relationships with these countries where they produce videos and training curriculums and so on.

The problem is that the cameras that are currently in the surgery room are from overhead, they’re from the corners of the room and they don’t get what the doctor sees. The doctor wants to say, “I’m cutting into the patient,” in such and such a way and they want to be able to show exactly from his point of perspective what he’s doing. With the HMT-1 he can record videos just like that, just exactly what he’s seeing.

Put those in there and intermix them with the overhead shots and everything else and send those bundled-up training videos down to Northern Africa. That’s happening today! So we’re training doctors with the HMT-1 with this computer in northern Africa, saving lives.  But it doesn’t stop there. You can quickly use your imagination and say a nurse out in a rural area of China that can call back into Shanghai and have a doctor walk her through a procedure with a patient that might be dying or an EMT inside an ambulance who is looking at a patient and the emergency room has them dialed in on a screen and seeing what that EMT is seeing.

When that patient does arrive to the emergency room, they’re ready to go. They have everything set up. They know the patient that’s coming in, they know what the problems with the patient are. These are the types of applications that medical is using.

But then you add agriculture. We have a strong relationship with China. We’re a very global company. We manufacture in China. We have a large market and state support to deploy these computers in China. And one of the problems with China right now is agriculture. They’ve got 1.4 billion people they need to feed and so they have spent billions of dollars. Their planning councils have spent billions of dollars creating these agricultural technology centers where the farmers can call in on just a regular phone or their cell phone and say here are the problems I’m having with my crops.

We met with one of the deputies in the Ministry of Agriculture and they said – you know this is real tough to do. It’s tough to diagnose problems in the field when you can’t see what’s going on. What they’re talking about doing now in China is starting to get these systems deployed, at least on a pilot level to begin with, but pilots in China are enormous. We’re talking a 20,000- person pilot where they’ll equip these farmers with an HMT-1, so that when they dial back in – now they’re dialing in again potentially over 4G, but they’re showing the videos and the pictures of what they’re actually looking at. So not only do they have a verbal description, they have the visual description where these tech centers that are being built throughout China can go assist these agricultural folks in getting their farming crops maximized and most efficient.

MICHAEL PERMAN: Saving money, saving lives, saving time…

Let’s talk about where this fits on the spectrum of reality. So you worked in augmented reality. I have said this is often associated with virtual reality. We’re here in real reality. Is there a category of reality that this whole thing fits into, maybe a new one?

ANDY LOWERY: There is as all funny things will go. I mean people have just defaulted calling it all “X reality.” Just fill in the blank with your letter before the R.

MICHAEL PERMAN: Yes.

ANDY LOWERY: The spectrum of augmented to virtual reality is an interesting one. You can look it up on Wikipedia and it gives a great definition right on Wikipedia. But it basically goes from reality as you put it, to virtual reality.  Virtual reality is all digital. You’re totally immersed in a digital world. You’re a digital avatar. The world around you is digital.

Augmented reality is placing a digital object in the real world in context. Imagine a ball floating, a digital ball that’s not real. It’s a phantom ball floating in front of you in space and that ball gets smaller when you walk away, it turns when you walk around it. So it’s looking like the ball is actually there although it’s a digital element, a virtual element.

And then in between that is like the old USS Enterprise holodeck; they call it augmented virtuality. So augmented virtuality and these new mixed reality systems is something that reverses it. It gives you a digital world that you place a real object in. So you can imagine a Spock or a Captain Kirk walking onto the holodeck and it’s them in this, you know, 1850s western bar, or something like that.

That’s flipping the equation where the real object is in a virtual world.  The spectrum of all that is called mixed reality across the top. What we do is something that works in the augmented reality spectrum, like holding a tablet or an iPhone 8 and seeing the augmented reality. You can do those types of augmented reality applications, but a lot more. You can read PDFs. You can read electronic documents. You can do the telepresence things that we were talking about. You can get data in so you have a little control panel on your display and see the same data that they might see.

By having all these different options, we’ve expanded our definition from just an augmented reality display to an assisted reality. We coined the term from this whole idea of artificial intelligence versus assisted intelligence, and assisted intelligence is the quintessential combining of what’s best about the human brain, and what’s best about the machine brain. Maybe you’ve heard of something called centaur chess. Have you heard of this?

MICHAEL PERMAN: You know, I have not – that’s new to me.

ANDY LOWERY: Centaur chess is a really cool thing. It is the most competitive chess played in the world today. About 10 years ago a Russian chess master was beat by IBM’s Watson and when that happened, we all said, well, the computers are smarter than us, right? Well there’s another chapter to that, a footnote, if you will, to that story; that’s called centaur chess.

The idea is when you pair a chess player, even an average level club chess player, with the computer, so the chess player does the abstract strategy and sees the board holistically, the “forest through the trees” so to speak, and the computer is doing the tactics. It can be any Watson, any grandmaster champion, any sort of thing on earth. That is the most deadly combination in chess. They pit these two centaurs – you know, centaurs are mythical creature, half-horse, half human. It’s a cyborg centaur or whatever you want to call it.

You have a computer on your left and your brain on the right and you’re merging the two and you’re battling your opponent with the same sort of setup in centaur chess. And so, I encourage your readers to read about that. It’s fascinating to me. But what we are doing is creating these centaurs -centaurs for work, centaurs for play, centaurs for medical. We’re creating these new workers that have the ability to pull information instantaneously down out of the cloud or off the Internet and have that information at their fingertips wherever they’re at.

And that’s what is really profound about what we do. It seems simple – they made a tablet, enabled it with voice, put it in a new form factor that people could wear versus holding it in their hand. Okay, that’s kind of a simple value proposition, Andy. But it’s profound, what it unlocks. So absolutely profound.

MICHAEL PERMAN: It’s a great analogy and yay, humans win again!

ANDY LOWERY: We’re getting ready for the Skynet invasion, right? We have to have something to equip ourselves with.

MICHAEL PERMAN: So, let’s talk about the fun aspect of it too. I understand you’re having a basketball player come in today. You have some sort of deal with the NBA players. Can you share sort of that fun part of the application?

ANDY LOWERY: We hooked up with a friend of ours we knew. Brian, my chief revenue officer, had worked with him before. His name is Jerome Williams, aka the Junkyard Dog, and he played for years for the Detroit Pistons.  He was known to be such a hard worker and a scrapper.  He still retains that nickname if you will, but he is now on the retired players board of directors.

He has the same issue with his retired players as oil refineries have with their retirees – they’re looking for work. They’re looking for stuff to do, you know, life after the NBA. What’s next for me? Well, if you think about it, there are a billion children in China, India, or Europe that would love to have access to one of these retired players. The retired player would love to have some sort of input.

So, we went over to China and we pitched this idea to the Chinese Urbanization and Town Planning Council that we met. It’s a very high level organization. Their charter is to go out to these towns and urbanize them like they did to the cities of Shanghai and Beijing. We said – what if we were to do this? What if we were to bring the NBA and the Chinese Basketball Association, whose chairman is Yao Ming whom we met while we were in China by the way. A fascinating man and a mountain of a man. With his shoes, he’s 7’8″ or 7’9″.  He towered over me and I’m 6’5″.

So, absolutely a great meeting we had there. But when we talked to these folks, we said what if we were to institute a program where we would bring retired players to these outskirt cities, these level two and level three cities. We would bring these NBA players in and they would do these coaching exercises where hundreds or thousands of young basketball students would get coached live, in person by retired players. But that doesn’t end there. They then leave with coaches in China: HMT1’s, our wearable computer; and then the NBA players, throughout the rest of the year when they’re not there, can dial in through telepresence and continue to participate in coaching every so often.

When I started this company, it was not even on our radar; I was not even thinking about this. What happens to us at RealWear is we give our devices to people – it’s mass production, general availability. People can buy them off our website. They get it in hand and whatever they do for a living, they say, “Oh this will work for this” or “This will work for that.” We’ve had chefs say, “Boy I’ll buy six of them for my chefs and the restaurant.” If they have new recipes, they can look at the recipes while they’re cooking. We’ve had deejays say instead of taking a big phone and sticking it in front of my face to record the crowd I’ll take this one that just rides on my baseball cap and I’ll simultaneously mirror-cast it to a screen behind me, so the crowd sees themselves as I’m spinning my records and doing my deejaying. It doesn’t matter the occupation – people find great uses for a wearable computer that you can control with your voice.

MICHAEL PERMAN: It inspires imagination.

ANDY LOWERY: It really does.

MICHAEL PERMAN: So why is this so energetic and electric? What is it that people crave that leads them to this technology?

ANDY LOWERY: We are in a very interesting time. We are right now having the first information age generation going into the workforce, OK? These are the children like my son at 20 and my daughter at 19, that don’t remember life before the Internet. They don’t remember life before a computer that they could carry in their left hand all day long. They have been raised how to learn and how to be taught with IT equipment and IT tools at their fingertips.

And now we’re bringing them into the workforce and saying here’s your books, here’s your pencil, here’s your log sheet, here’s your paper, go learn. Go learn how to run this refinery. And my son said, “I’ve never learned how to do things this way in my life. When I had something break I went to YouTube and I looked at the video to see how to fix it. I didn’t read my math books, or I didn’t read my how-to-fix-my-bike book. I looked on YouTube.”

Those YouTube videos need to be created for those workplaces and the equipment we deliver – what this generation craves, they crave the proper tools they’ve learned to grow and learn with in the workplace.

MICHAEL PERMAN: That’s fantastic. And so now we can re-characterize this business much broader than I originally understood. It’s the future of knowledge transfer. Is that the way to characterize all this?

ANDY LOWERY: Absolutely. I want to aspire to be not a one-year company, a four-year company. We look to be a 200-year company.  In 200 years we’ll have that Trinity and Neo Matrix scene where we have chips implanted in the back of the brain and say, “Hey, I need to learn this” and one second later you have it mastered. So that’s what we aspire to do hundreds of years into the future.

MICHAEL PERMAN: How about anything a little bit closer while you and I are still alive? Maybe five to ten years – what else is in the future of knowledge transfer?

ANDY LOWERY: We continue to work and expand our voice platform and we’ll expand into natural language.  That will be local natural language, a noise robust natural language. We view that as being a more and more necessary component to the input side. And then, on the screen side or the output side, we are looking deeply into augmented reality. We’re taking the next step. It will be something more immersive for us – maybe a duality of modes where you could use it in an augmented reality mode, or you could use it in a heads-up display mode.

We’re looking at “bridging the chasm”, as they say in Gartner. We’re bridging the chasm by these very simple steps. And as the chasm is being breached by the Magic Leaps and they’re taking the arrows, we’ll sit there and making these pragmatic tools one step at a time and use the best and brightest and most mature – it has to be mature technology that we can bring in; and we incorporate into our wearable systems to continue this idea of knowledge transfer.

MICHAEL PERMAN: Before we concluded our interview, we had an opportunity to meet with Jerome Williams (aka the Junkyard Dog), a professional basketball player with the New York Knicks, the Chicago Bulls, the Detroit Pistons and the Toronto Raptors. Now Jerome, among other professional basketball players, is using technology such as RealWear HMT-1s to advance their professional careers and to teach people around the world how to be better basketball players.

As a fine athlete who has played for the Knicks and the Pistons and the Bulls you can have a second career – extend your knowledge and your wisdom and your content and your point of view and help some people that would otherwise not be able to get access to somebody with your kind of skill or experience.

J.W.: You know one thing I can always say about the United States, because as athletes, especially the players that played on the NBA level and had a strong career, anywhere from 5, 10, 15 years. You know you’re put on this level of executive, on this level of professional or professor – a Ph.D. of basketball. They get hired for coaching jobs, they get hired for colleges, they get hired for anything around the sport of basketball because of your knowledge of the game. You have made it to the toughest level, the most extreme level.

My knowledge can really just be exposed to the world. And you know you look at this year my draft class brother Kobe Bryant gets an Emmy, you know, wins an award. You know that’s big in the world of basketball because at the tech summit Kobe Bryant, Kevin Durant sat there in front of a podium of distinguished guests and said that basketball has stories, stories of content. How are you telling that story? How is that story being developed? And with these headsets and new technologies we’re developing stories.

We’re pushing content, we are exposing the world to our own content and they are exposing their content to us. So now with my partnership with RealWear, I’ve built a platform – “Champions Basketball Network”. So it’s a new web site. Just follow that work and you’re able to see this interaction, you’re able to see behind the scenes.

ANDY LOWERY: You’re in the beginning. This year, for your listeners, is in China the Year of the Dog. I don’t know if you know that.

MICHAEL PERMAN: The Chinese New Year?

ANDY LOWERY: This year, the 18th year is the Year of the Dog. And we have before us the Junkyard Dog. It’s his nickname, so we said in China, you know what, China’s craving the Junkyard Dog.

MICHAEL PERMAN: Thank you. We’ve been with Jerome Williams, a.k.a. the Junkyard Dog, former star of the Detroit Pistons, the Chicago Bulls, the New York Knicks and now with RealWear in Vancouver, Washington.

J.W.: Thank you brother. Thank you so much. And don’t forget my Toronto Raptors; who are number one in the East.

MICHAEL PERMAN: I am jazzed just by being here. I wish I was either a Navy pilot or a basketball player a doctor or somebody who fixes oil rigs or something like that. And then I could really get engaged with it but I am a chef and so I can see using it that way.

ANDY LOWERY: That’s right.

MICHAEL PERMAN: So sage advice from Andy Lowery at RealWear – Where can you give us some advice on how to get a hold of you and how to get hold of these HTMs?

ANDY LOWERY: HMT (“Head Mounted Tablet”). It’s a play on “Head Mounted Display” HMD-HMT. You know it’s kind of like that’s the idea. You can go to our website www.RealWear.com.

MICHAEL PERMAN: It’s been a pleasure to be here with you. I’m energized inspired and thanks for being with us on “Creating the Future”.

ANDY LOWERY: Great – It’s been my pleasure. Anytime. Thank you very much.

Announcer:  Thank you for listening to “Craving the Future”. Our musical director is Peter Himmelman. Announcer and branding expert Lisa Shneiderman, and your host Michael Perman. For more information about Michael and his company visit us at “Cestwhat.org”.

This transcription was created from the Podcast Interview “Craving the Future,” by C’EST, cestwhat.org.

 

Aaron is the Head of Communications for RealWear.

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